Papa John's is removing images of John Schnatter from its marketing following the founder's use of a racial insult, although he will remain the pizza company's biggest shareholder and retain his position on the board. CEO Steve Ritchie said an external expert is being appointed to conduct a diversity and inclusion audit, but there already have been ramifications, including Major League Baseball suspending a campaign with the brand.
The New York Times is touting its "The Daily" podcast with targeted outdoor and television ads from Gretel in Chicago, Los Angeles and Portland, Ore. The spots are voiced by the podcast's host, Michael Barbaro, and also will run across YouTube and Hulu.
Droga5's humorous campaign for Ore-Ida makes it socially acceptable for parents to bribe their kids to get them to eat their dinner. A tongue-in-cheek spot features parents who are out of ideas being introduced to the concept of "Potato Pay," which rewards children with a french fry for each healthier morsel they eat, such as a piece of broccoli.
Marriage counselor Marci Stiles writes about her involvement in a Grey New York research initiative, which looked at how advertising can help to heal a divided nation. Advertisers can help by provoking uncomfortable discussions, promoting respect for differing views, reminding consumers that every issue has gray areas and showing that life doesn't have to be taken seriously all of the time, she writes.
Dietz & Watson, with Red Tettemer O'Connell + Partners, has unveiled an "All-Star Dogs" push, which features a hot dog flavor for each Major League Baseball team and its city. The campaign is running across social channels, and fans can access the recipe for their team's special hot dog at a dedicated website.
In a content-saturated digital environment, consumers are sharing their frivolous finds less and less, presenting a challenge for marketers. However, there is a trend toward sharing longer, more substantive content, and Brandon Geary explores four ways marketers can take advantage, including creating content with enduring value.
Sources report that about 100 employees have been laid off at SapientRazorfish as Publicis prepares to retire the brand and absorb the agency into Publicis.Sapient. A spokesperson confirmed the layoffs.
Aerie continues its #AerieREAL push with ads showing a variety of women with chronic illnesses, including diabetes, vitiligo and fibromyalgia. The women in the recent ads were chosen after responding on social media with photos and stories about themselves.
Gatorade has tapped the National Football League's Watt brothers -- J.J., T.J. and Derek -- for its 14th annual "Beat the Heat" campaign that highlights the importance of staying hydrated during summer workouts. The spots are running across the brand's social channels.
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