Advertising
Top stories summarized by our editors
7/19/2018

KFC teamed up with entertainment site Super Deluxe to host a four-hour Facebook Live stream that allowed viewers to interact with a robotic Colonel Sanders and a group of cats by voting for what should happen next, such as the colonel throwing a yarn ball or some treats. The live stream attracted 439,000 viewers, generating 5,200 shares and 17,800 comments.

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KFC
7/19/2018

Terra Chips has launched a rebranding push called "Snack in TERRAcolor" that reflects the vibrant colors of the brand's root-vegetable ingredients. The campaign is running across Instagram, YouTube, Facebook, Hulu, Roku and Amazon Fire, along with programmatic digital display and search.

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Terra Chips, Hulu, Facebook, YouTube, Amazon
7/19/2018

Publicis Groupe reported a 2.1% fall in net revenue in the second quarter, compared with estimates of 1.1% growth. The majority of the revenue decline was the result of Publicis Health Solutions' poor performance, and CEO Arthur Sadoun said the division is "under strategic review."

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Publicis Groupe, Arthur Sadoun
7/19/2018

Small-agency founders spoke at a recent event about mergers and acquisitions and the importance of retaining control post-deal in order to retain an agency's unique culture. Dailey's Jean Grabow talked about buying the shop back from Interpublic, saying, "it totally changed the agency, there was this cloud lifted, there was this energy, this excitement."

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Dailey
7/19/2018

Deutsch and Jamm collaborated to create the "Betta Getta Jetta" push for Volkswagen's 2019 Jetta, which included the challenge of creating "12 full-CG spots in just 9 weeks, each one unique with its own personality," Jamm's Andy Boyd said. The spots ran on social, digital and broadcast during the World Cup.

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Volkswagen
7/19/2018

Fallon has announced it's parting ways with Papa John's just a month after starting creative work with the brand. The news follows revelations of Papa John's founder John Schnatter's alleged use of a racial slur during a conference call with former agency Laundry Service, who he also accused of extortion -- a claim that Laundry Service says is "completely false."

7/18/2018

Influencer agencies, including Fohr and Collective Bias, are changing their fee structure for brands, basing it on impressions instead of follower counts to mitigate the risk of fake fans. "We don't want to charge our clients for any eyeballs that are not actually seeing posts. The pay-for-reach model is no longer acceptable," said Collective Bias' Leah Logan.

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Digiday
7/18/2018

Droga5's new spot for CoverGirl, "Shade for Shade," features Issa Rae and her friends in a car preparing for a night out while sharing two minutes of unscripted, authentic banter. "The spot features four women being incredibly smart and witty while engaging with beauty," said Droga5's Katy Alonzo.

7/18/2018

72andSunny and StubHub are emphasizing the importance of experiencing life, rather than accumulating material possessions, in a campaign called "Be There" that features stars, including rapper Future and NFL star Todd Gurley immersing themselves in different occupations, such as a sommelier and pottery maker. The push is running in Philadelphia, Houston and Atlanta with out-of-home, TV and radio advertising.

7/18/2018

Amazon Prime Video and The Players' Tribune have partnered to tout the platform's upcoming series "Tom Clancy's Jack Ryan," with immersive videos that feature content from the show's Comic-Con experience starring San Francisco 49ers' Richard Sherman, Philadelphia 76ers' Joel Embiid and WWE superstar and UFC Hall of Famer Ronda Rousey. The videos feature each star undertaking "Jack Ryan"-themed challenges and are running on their social channels, as well as on Prime Video and TPT.

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The Drum (Scotland)