A new automatic content recognition feature in Viant's TV platform delivers relevant marketing to mobile devices based on what the user is watching on TV. ACR, which draws on data from third-party software, is already incorporated into TV sets from two major manufacturers.
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Facebook is opening up its dedicated episodic programming video hub Watch to include videos from Pages of creators, which will be featured in a new Watch Discover feed. The move is in response to user feedback, and the company is also rolling out a Facebook for Creators Launchpad to encourage more video creation, which will include payments to individual creators, as well as monetization opportunities for them via midroll ads.
Facebook has invested an average of $1 million each day on its national TV push to regain trust since the middle of March, per Kantar Media. However, the platform also made around $130 million each day during the first quarter from advertising revenue.
Ads in mobile apps present an opportunity for marketing innovation but also run a risk of turning viewers off, says Scott Hagedorn, CEO of Omnicom Media Group's Hearts & Science agency. To avoid this fate, he says it's necessary to give consumers a degree of control over the message or reward them for sticking around.
A viral photo of a toddler sobbing as her mother is detained at the US-Mexico border prompted San Francisco couple Charlotte and Dave Willner to create a Facebook fundraising page with a goal of $1,500 -- roughly the amount needed for a bond to liberate a detained migrant parent. Within five days, the amount of money donated to the cause had surpassed $11 million, and it continues to grow.
A lot of turbulent rhetoric surrounds US Hispanics, particularly immigrants, but Hector Tobar writes that in places like Wilder, Idaho, the Hispanic population has made a positive influence -- and they say white neighbors agree. He describes the changing landscape of Hispanics in the US, with the country on track to becoming a "minority majority" by mid-century, and how everything from farming to politics will continue to be affected.
Google sees its widespread Android operating system as key to its ambitions for a new podcast app Google says can double the global podcast audience over the next two years. The app will do so by alerting users to relevant podcasts as well as article and video results when they perform a topic search.