Marketing
Top stories summarized by our editors
8/15/2018

Eighty-five percent of American adults who make purchases using a voice assistant opt for the device's first suggestion, or "preferred option," which could have a detrimental effect on brand loyalty, Digitas reports. The study found that 78% of respondents were more likely to browse further options if the voice experience is accompanied by screen-based text.

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MarTech Today
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Digitas
8/15/2018

This year's Emmy nominations are showcasing a group of diverse female performers that defy stereotypes of women on screen, including Regina King for her work in "Seven Seconds," a Netflix series about police brutality. Other nominees include Tracee Ellis Ross who was nominated for "Black-ish" in a season that saw her character battling postpartum depression and Pamela Adlon for her work portraying a single mom in "Better Things."

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Variety
8/15/2018

The importance of the Hispanic vote will continue to rise as the group increases in numbers. Traditionally, Hispanic voters have leaned Democratic, but a deeper understanding of the nuances of modern US Hispanics is needed for candidates to win future votes, Chance Seales writes.

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Newsy
8/15/2018

Intelligent automation powered by artificial intelligence could be used to manage various marketing components, such as ad targeting and search engine optimization, Andy Betts writes. "The most successful CMOs will be looking to IA not only to facilitate processes and create efficiencies but also to drive the digital transformation that will keep their company on the leading edge," Betts concludes.

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MarTech Today
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Andy Betts, AI
8/15/2018

Captain Morgan has enlisted comedic actor Adam Devine for its "Live Like a Captain" campaign. Devine will not only star in the brand's ads, but will also serve as chief party officer, assisting with content creation and representing the brand on social media and at live activations.

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Adam Devine, Captain Morgan
8/15/2018

Bacardi is leveraging its partnership with music trio Major Lazer to engage fans on SoundCloud. The brand has launched a contest allowing fans to submit Bacardi-inspired music for the chance to shoot a music video and be mentored by Major Lazer.

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AdExchanger
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Major Lazer, Bacardi, SoundCloud
8/15/2018

Festive flavors, indulgence and premiumization are expected to be on-trend in the beverage world this holiday season, according to an analysis from Kerry Taste & Nutrition. The firm projects hot chocolate and dessert-inspired coffee drinks to be popular, as well as flavors like spiced chai and salted caramel.

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Kerry Taste, Kerry Taste, Kerry
8/15/2018

Business-to-business sporting goods brand Amer Sports teamed with Anaplan to introduce an automated sales-planning platform, which resulted in Amer Sports saving 70% of the time taken to set targets and quotas, per Anaplan. Automation also is improving the B2B customer experience by helping marketers "build relationships, understand the needs and wants of the buyer, and add value to communications versus simply selling products," R2integrated's Kara Alcamo said.

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Anaplan, R2integrated
8/15/2018

About 75% of marketers say sharing video content on LinkedIn is an effective strategy, but just 38% are actually doing so, per HubSpot. Victor Blasco outlines other social video statistics to help inform content strategy, including the need to account for silent autoplay and that Twitter users are highly likely to share native video.

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Business 2 Community
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Victor Blasco, LinkedIn, Twitter, Hubspot
8/15/2018

Transactional emails are more likely to be opened by customers than promotional messaging but that doesn't mean marketers can't add some flair to customer-triggered messaging, Len Schneyder writes. Ensure transactional emails reflect your brand voice and are visually engaging, he suggests.

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Marketing Land