Consumer Electronics
Top stories summarized by our editors
8/15/2018

While fall is generally when new smartphones hit the market, some consumers reported that they aren't anticipating any new releases, per a PCMag survey. However, about 42% of consumers reported being excited to see Apple's latest offerings, while 24% were focused on the Galaxy Note9 from Samsung.

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Samsung, Apple
8/15/2018

In a road trip that follows REI outdoor events across the US, Subaru is hoping to inspire and showcase its products to an ideal target market. Giveaways, promotions and a sweepstakes to win the new Subaru Ascent are central, but other activities such as aura photography and keychain making are also designed to draw people in.

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Chief Marketer
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Subaru, REI
8/15/2018

The advent of 5G technology stands to be a major disruptive event, writes CMO Network's Daniel Newman. He identifies five key areas to watch as these changes play out, including immersive gaming and augmented reality.

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Forbes
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Daniel Newman, 5G
8/15/2018

Subscribers to Pandora's Premium service will be able to use the Google Assistant to play on-demand music. While this service was previously available on Google smart speakers, it was limited to standard automated stations.

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VentureBeat
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Google, Pandora
8/15/2018

Sprint has partnered with LG for the creation of 5G smartphones, which are expected in early 2019. Also, the company intends to launch 5G networks in major metro areas, including Los Angeles, New York, Phoenix, Washington, D.C., Atlanta, Chicago, Dallas and Houston.

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USA Today, Telecompetitor
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LG, Sprint
8/15/2018

Verizon is shifting the focus in its stores from phones to phone accessories, having overhauled 200 locations to make accessories more prominent. These Next Gen stores are designed to encourage handling of cases, which represent a higher profit margin for the carrier than phone sales do.

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The Verge
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Verizon
8/15/2018

Samsung's competition could ramp up, as Apple may offer three new lower-cost phones and add Apple Pencil support, putting them in direct competition with the Galaxy Note 9. Apple may be receiving components from suppliers at a lower cost and may be using those lower prices to compete in price-conscious markets.

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ZDNet
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Apple, Samsung
8/15/2018

StarVR has rolled out a head-mounted virtual reality device designed for enterprise use; it offers a 210-degree horizontal field of view, allowing the device to work with the user's peripheral vision, which creates a more immersive and true-to-life experience.

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ZDNet
8/15/2018

Ubiquity6 plans to build on its augmented reality sharing platform with a fresh $27 million in Series B funding. The platform uses machine learning to find a user's phone and identify its surroundings, allowing the technology to leverage "the millions of smartphones already in consumers' hands to create a meaningful shared experience," said CEO Anjney Midha.

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Variety
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AR
8/15/2018

Verizon is adding Indianapolis to Sacramento, Los Angeles and Houston for its early rollout of 5G service. Separately, Verizon is reportedly closing in on deals with Apple and Google to provide video for its 5G launch.

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Verizon, Apple, Google