SmartBrief Originals Insights, analysis and best practices.
Wrong way

There’s only so much time you can devote to being successful at work, so stop wasting that time on unproven leadership fads.

What’s trending? From AP courses to personalized learning, don’t miss these most-read stories.

Female consumers differ slightly from their male counterparts when it comes to seeking out and buying food products. Here’s what companies should take into consideration when deciding how best to market their goods to women.

Top 10: Chobani's condiment debut, Dean Foods' plant closures and remembering Joel Robuchon

A new condiment from Chobani, Dean Foods' plan to closure seven plants and the death of chef Joel Robuchon made this week's most-clicked list.

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and could make a splash in America and give giants like Amazon stiff competition.

Advertisers, consumers and data: Finding the balance in an era of customization
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It's imperative that marketers understand how to reach consumers -- and where and when.


Managers who can't help their teams will never be leaders.

National brands drive revenue growth, Acosta report finds
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National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.


A guide to figure out how you can be most productive for your situation.

Better plant-based burgers find a place on the menu

Small chains and indie eateries feed demand for plant-based meats.


For leaders to succeed and bring out the best that their people have to offer, they have to be able to engage on multiple levels.

The real cost of "free"

Why teachers need to think twice before using "free" edtech tools

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

Soft skills for strong school leadership

How to foster the interpersonal skills that motivate teacher teams.